Privacy policy

The purpose of this Privacy Policy is to inform users of the website www.laurenvidal.com of the conditions under which their personal data is collected, used, stored and protected by LAUREN VIDAL.

The current website policy still refers to THE OZ as the Data Controller. This reference should be replaced with LAUREN VIDAL if the brand resumes full operation of the website and the associated data processing activities.

Data Controller

The Data Controller is:

LAUREN VIDAL
SAS LAUREN VIDAL
SIREN: 389 107 558
Registered office: Bâtiment B, ZAC de l'Horloge, Chemin Latéral, 93230 Romainville, France
Email: serviceclient@laurenvidal.fr

Dedicated personal data contact address (recommended):
privacy@laurenvidal.fr or rgpd@laurenvidal.fr

Personal Data Collected

In connection with the use of the Website, LAUREN VIDAL may collect the following categories of personal data:

  • Identification data: surname, first name, title;
  • Contact details: email address, billing address, delivery address, telephone number;
  • Order data: purchased products, purchase history, returns, refunds and store credits;
  • Payment data: information necessary to process transactions, handled by secure payment service providers;
  • Customer account data: username, encrypted password, preferences;
  • Browsing data: pages visited, browsing history, interactions with the Website;
  • Marketing data: newsletter subscriptions, consents, communication preferences;
  • Customer service data: messages, enquiries, complaints and communications relating to orders.

LAUREN VIDAL does not knowingly collect or process sensitive personal data within the meaning of the GDPR.

Purposes of Processing

Personal data is collected and processed for the following purposes:

  • Creation and management of customer accounts;
  • Processing, payment, preparation and delivery of orders;
  • Management of returns, exchanges, refunds and store credits;
  • Customer service management;
  • Fraud prevention and transaction security;
  • Sending newsletters, promotional offers and personalised communications where consent is required;
  • Improvement of the Website, user experience and services;
  • Statistical analysis and performance measurement;
  • Compliance with legal, accounting and tax obligations.

The French Data Protection Authority (CNIL) reminds organisations that individuals must be provided with complete, clear and understandable information regarding the use of their personal data.

Legal Bases for Processing

Depending on the circumstances, processing activities are based on:

  • The performance of a sales contract;
  • Compliance with legal obligations;
  • The Customer's consent, particularly for certain marketing communications and cookies;
  • The legitimate interests of LAUREN VIDAL, including service improvement, website security and fraud prevention.

Recipients of Personal Data

Personal data may be disclosed, strictly to the extent necessary for the performance of their duties, to the following recipients:

  • Internal departments of LAUREN VIDAL;
  • Hosting service providers;
  • Payment service providers;
  • Carriers and logistics providers;
  • Customer service providers;
  • Marketing, CRM, emailing and advertising service providers;
  • Shopify technical providers and connected applications;
  • Administrative or judicial authorities where required by law.

All service providers process personal data in accordance with LAUREN VIDAL's instructions and in compliance with applicable data protection laws.

Data Retention Periods

Personal data is retained for periods proportionate to the purposes for which it is processed.

For information purposes:

  • Customer account data: for the duration of the account's existence, followed by archiving in accordance with applicable legal requirements;
  • Order and invoicing data: for the retention period required by applicable accounting and tax laws;
  • Marketing data: until consent is withdrawn or following a reasonable period of inactivity;
  • Cookies: according to their nature, purpose and the retention periods specified in the cookie banner or Cookie Policy.

Data Subjects' Rights

In accordance with the General Data Protection Regulation (GDPR) and applicable French data protection laws, individuals have the following rights:

  • Right of access;
  • Right to rectification;
  • Right to erasure ("right to be forgotten");
  • Right to object;
  • Right to restriction of processing;
  • Right to data portability;
  • Right to withdraw consent at any time;
  • Right to establish instructions regarding the use of their personal data after death;
  • Right to lodge a complaint with the CNIL.

To exercise any of these rights, users may contact LAUREN VIDAL:

By email: privacy@laurenvidal.fr / rgpd@laurenvidal.fr (to be created), or serviceclient@laurenvidal.fr
By post: LAUREN VIDAL – Bâtiment B, ZAC de l'Horloge, Chemin Latéral, 93230 Romainville, France

Cookies and Tracking Technologies

The Website may use cookies that are strictly necessary for its operation, as well as analytics, personalisation and advertising cookies.

Cookies that are not strictly necessary require clear information to be provided to users and, where applicable, their prior consent. The CNIL reminds organisations that certain tracking technologies require prior consent, while others may be exempt where they are strictly necessary for the provision of the service.

Users must be able to accept, reject or modify their cookie preferences at any time through the dedicated cookie management tool.

Security

LAUREN VIDAL implements appropriate technical and organisational measures to ensure the security, confidentiality and integrity of personal data.

Changes to this Privacy Policy

LAUREN VIDAL reserves the right to amend this Privacy Policy at any time in order to reflect legal, technical or organisational developments.

The version applicable to users is the version published on the Website at the time of consultation.